Sport Matters Group speaks before Standing Committee on Canadian Heritage on Bill S-211

Photo: MP John Weston and SMG Senior Leader Bob Elliott

On Thursday, November 27, 2014, Senior Leader Bob Elliott of Sport Matters Group joined Senator Nancy Greene Raine, Landon French of Canadian Tire Corporation and Canadian Tire Jumpstart Charities, Paul Labarge of Trans Canada Trail, and Chris Jones of PHE Canada to speak before the Standing Committee on Canadian Heritage. The discussion addressed Bill S-211, an act to establish a national day to promote health and fitness for all Canadians. (AKA 'National Health and Fitness Day')

Mr Elliott's speech to the committee can be found here. Highlights include but are not limited to:

  • Support from SMG and the sector to the establishment of a National Health and Fitness Day
  • A call to action for parliamentarians to address a number of public policy issues through the use of sport, physical acitvity and recreation including health, justice, newcomer integration, first nations and high performance improvements
  • Presentation of evidence and research that underlines the current environment for Canadians and their health, and the need to create change now.

Sport Matters message to this committee is clear and simple: increased healthy, active living and sport participation is no longer a nice to have goal for governments in Canada; it is a must have!

Full transcipt can be found at