Sponsorship Considerations re: Marketing to Children & Cannabis (Marijuana)

Over the past couple of months, the Sport Matters Group (SMG) has been working with a small group of sport community leaders to establish a position on Bill S-228: An Act to amend the Food and Drugs Act (prohibiting food and beverage marketing directed at children), which could have significant implications for sport sponsorship with food and beverage companies in the future. The following links will provide you with: Background Information; the SMG position statement; and a copy of the letter that is being sent to key officials. Meetings with Senator Nancy Greene Raine, Minister Kent Hehr, and MP Doug Eyolfson are currently being scheduled. Communication with the PMO, opposition parties, and key officials will follow. If you are interested in participating in these discussions, please contact me.
Secondly, Sport Matters recently received an inquiry about Licensed Producers of Cannabis contacting athletes, teams and NSOs offering lucrative sponsorship opportunities. In order to provide clarity, SMG worked with Sport Canada and the Canadian Centre for Ethics in Sport to develop the following Considerations.
Finally, SMG has been a key part of the sport, physical activity and recreation sector for seventeen years and has seen some significant successes that have helped our sector remain strong and top of mind for key government officials. These ‘wins’ were achieved through a lot of work and collaboration on behalf of the sector so we hope you will continue to support us as we work with the government and others over the coming years. SMG operates off voluntary contributions from the sport, physical activity and recreation community. If you have not already, please consider making an annual contribution to support the work of Sport Matters. Please contact me for a copy of your annual invoice or to set up a time to meet.
Lindsay Hugenholtz
Senior Leader, Sport Matters

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Tel: (613) 266-9200